Because they disreGUARDed their drum major.
(or #Indiehipsterswag) When you think everything is too "mainstream" and the word "swag" is still cool. The people who say this drive Subarus, wear beanies, and only listen to indie bands. Often used on websites that don't use hashtags.
You just soiled yourself. See also Soil.
Get a life you freeloader.